Fitness Essay Example | Topics and Well Written Essays - 750 words

Fitness - Essay Example First, the body withstands or gets the ability to be against infections since an increase in the level of nutrients with a balanced diet and bad fats cut down raises the antioxidant level. This means that there will be an increase in the defense system of an individual against ravages of radicals that are free, and other infections (Libal, 2006). Secondly, individuals come in contact with some fatal infections and diseases like high blood pressure, diabetes, cardiovascular disease and cancer will not be vulnerable to them. Eating better and keeping fit plays a massive role in ensuring that people live a longer healthy life. Regular exercises protect body organs and keep all the engines of the body in good shape and maintain their efficiency. By keeping fit, the heart is strengthened making it work more efficiently since the body ensures that it runs on a speed that is optimum which is provided by the nutrients got from a balanced diet (Woodman, 2012). The diet of the Middle East is under that of the Mediterranean, which incorporates cuisines and foods of those countries, which border the Mediterranean Sea. This has garnered fame for its salient role of keeping the body staving off diseases that are chronic and ensuring that it remains healthy. The Middle Eastern Diet gives emphasis to olive oil use, whole grains, fish, legumes, vegetables, and fruits. Such a diet if followed keeps the people of this region as healthy as possible. This can be topped up with some exercises and simple gym. The diet if well adhered to keeps an individual healthy and enhances the performance of students in their daily activities and school work too. There can be a 50 to 70 percent reduction in chances of individuals’ vulnerability to cardiovascular diseases and other ailment that arise from lack of proper health and fitness when one follows the GCC and Middle East healthy diet (Woodman, 2012). An active lifestyle

Physical Education Program Term Paper Example | Topics and Well Written Essays - 250 words

Physical Education Program - Term Paper Example I have been an active member and participant in physical education for the past few years. I feel great pride and a sense of satisfaction in seeing my name appear in the list of honor for three consecutive years; and now also on being the national honor society member. I have worked very hard in this discipline and have attended advanced classes relating physical education. My entire life has been about physical education. Now I wish to pursue physical education even more seriously as a career and I want to make a difference in young children’s life not only by imparting them the knowledge I have and aim to gain continuously; but also by serving as a role model coach and a source of inspiration for them. I am therefore seeking admission in the physical education program of the university. My goal is to work with high school kids who have not hitherto gotten a chance to familiarize with physical education due to financial, emotional or social reasons. I believe every child dese rves a chance to get physical education training like training in all other subjects at school.

Representation of Power in Marvels Daredevil

Representation of Power in Marvels Daredevil Kimmy Huynh How are the characters in Marvel’s â€Å"Daredevil† Netflix series portrayed as powerful? Introduction The portrayal of power in fictional media often reflects connotations and assumptions made in the real world. By using the theoretical framework of semiology to analyse how Marvel’s Daredevil constructs the notion of power, an insight into what elements audiences see as power and how media creators materialise power in their work can be brought to light. Ideologically, the idea of power has been at the very core of capitalist societies such as the one we live in, it would therefore be insightful to pursue academic research in the area through deconstructing its representation. Marvel’s Daredevil series is an origin story created for the on-demand platform of Netflix. As a piece of media that exists within the modern superhero genre, power is a key theme. From a media studies perspective, Daredevil is a noteworthy text for analysis. Much like other Netflix series, its release on the digital platform saw the entire season of Daredevil released at once. This creates a pressure free form of storytelling for the media creators as it allows for characters and other elements of the Daredevil world to develop naturally over time without taking into consideration whether an audience member has watched the show sequentially each week. It would therefore be insightful to analyse how power is developed and represented in this new structure of storytelling. Methodology (strengths and weaknesses) In order to analyse the representation of power in the Daredevil show, a semeiotic analysis will be used to answer the question. A semiotic analysis of elements within the episodes will be used in order to deconstruct how power is represented. A semiotic analysis is a form of media research originally coined by the theorists Charles Sanders Pierce and Ferdinand De Saussure in the early twentieth century. Widely meaning the study of signs, Pierce stated that a sign is â€Å"something which stands to somebody for something in some respect or capacity† (Pierce 1955: 99) while Saussure describes semiology as â€Å"a science that studies the life of signs.† (Saussure 1959: 16) Media texts, such as television shows, are seen as constructs of meaning. Theorist Stuart Hall (1997) suggests that meanings are encoded within the media by its creators and then decoded by audiences who actively react to it based on personal experiences, lifestyles and social norms at the time of viewing. Fiske describes denotation as being what is photographed and connotation as how the photo has been taken (Fiske, 1990). By deconstructing the representation of power in Daredevil through semiotic analysis, the underlying symbols used by media authors to create power can be brought to light. To analyse semiotics is to analyse the symbolic meaning of signs in a media text. De Saussure suggested that signs consist of two inseparable aspects: the signifier and signified. The signifier often exists in the material world in the form of letters, objects and images and is interpreted through our senses of touch, sight, sound etc. The signified is the mental concept or meaning attached to the signifier. Essentially, the equation for signs is as follows: The Signifier + Signified = Sign The purpose of a semiotic analysis, then, is to understand how meanings are formed by reviewing how texts are constructed by using the above equation. In employing this methodology, it would be beneficial for a researcher to understand the strengths and limitations of semiology. Theorists such as Robert Hodge and Gunther Kress advocate the notion that â€Å"semiotics offers†¦a systematic, comprehensive and coherent study of communications phenomena as a whole† (Hodge Kress, 1988:1). Furthermore, Semiotics provides scholarly research with conceptual framework and a set of tools and terms to analyse many forms of communication. On the other hand, semiology is often critiqued as being almost imperialistic, since some theorists see it as being applicable to anything and everything, infringing on almost every theoretical and ideological discipline. As a result of the breadth in which semiology is applied, it is said to be difficult to offer a critique on a theoretical framework that changes so much depending on its application. This is emphasised by John Sturrock in Structuralism (1986) where he illustrates this infringement as a â€Å"dramatic extension†¦Ã¢â‚¬  that would â€Å"include the whole of culture†¦Ã¢â‚¬  (Sturrock, 1986:89). Literature Review Literature surrounding semiotic analysis often suggests that there are not many who work as ‘semioticians’, however it is rational to accept that everyone utilises semiotic methodology to some extent in their everyday lives. In an article written by Arthur Asa Berger, it is suggested in the section titled ‘People Watching and Facial Expression’ that curiosity is a driving force for why people may make a semiotic analysis, stating that â€Å"we often watch people [and] scrutinise them† (Berger, 2013:23), he continues to state that semiotic analysis is exercised when a person wonders where someone is going or what they are doing, â€Å"†¦body structure, body language, clothing, brands†¦Ã¢â‚¬  (Berger, 2014:23) are some of the elements that are scrutinised in order to make an informed guess in answering those questions. While both key thinkers, De Saussure and Ferdinand, did not originally develop semiotics and semiology respectively for analysing media, it has since been a pioneering force in analysing contemporary media texts. In The Consumer’s Stake in Radio and Television, theorist Dallas Smythe suggested that television texts should be analysed as a â€Å"group of symbols† that â€Å"serve as a medium of exchange between the mass media and the audience† (Smythe, 1954:143), the ideas of semiotics and semiology coincide with Smythe’s statement. Smythe’s statement can also be applied to genre studies in the sense that genre is essentially a group of symbols that create a medium in which recurring codes and conventions allow a media text to be â€Å"classified and organised† (Casey, 2002:135). Listed under the superhero, action and adventure genres on Netflix, Daredevil will inevitably adhere to those specific genre conventions, it can therefore be said that signifiers that link to the signified ideas of superheroes, such as having extraordinary powers, a moral code and a secret identity will be used in the show. In terms of the ideological stance on power, Marxist literature focuses on the argument that mass media, such as television, is significantly influenced by the needs of the upper class in capitalist society. Marxist theory regarding the base and superstructure reinforces the idea of upper class dominance through mass media (Marx Engels, 1947). However a more culture orientated Marxist approach to media lies in Gramsci’s theory of hegemony. In Gramsci’s Prison Notebooks (1995), Gramsci rejected ideas of crude materialism and instead offered a more humanist form of Marxism that focused on human subjectivity and the power of media. He used the term hegemony to describe the predominance of one social class over the other (Gramsci, 1995). The media therefore prescribes, through signs, the dominant norms, values and tastes, political practices and social relations. (Sassoon, 1982) Analysis As mentioned before, signifiers often take form in the materialistic world of production. These catalysts for meaning can range from anything in the mise-en-scene, such as performance, lighting and costume, to the cinematographers choice of angles and camera shots. These verbal and visual elements then become the signified in which audiences draw links between an object and an idea. The two major characters in Daredevil, the antagonist and protagonist, will be analysed to understand how the idea of power has been encoded within them. The characters, Fisk and Murdock, can be seen as mirrors of one another. In literary terms they would be labelled as foils, the term is used to describe two characters that have comparative traits but are contrasted by their actions. Both characters believe they are saving the location of Hell’s Kitchen and exercise their power to do so. Power is therefore denoted in their actions, whether it’s violently interrogating criminals to find out where hostages are being kept or violently making an example of someone in order to keep the criminal underworld in line, both characters use their violent power to achieve their objectives. This is emphasised in Fisk’s dialogue in which he says â€Å"I want to save this city, like you. But only on a scale that matters†. This acts as a verbal signifier and indicates his exercise of power, even if innocent lives are lost in the process. In Episode three, titled Rabbit in a Snow Storm, the audience are introduced to a painting of the same name which symbolically represents more than just a simple painting. On one hand it denotes how the characters get caught up and lost in the bigger picture just as the rabbit is caught in the snowstorm. On the other hand, Fisk’s obsession with this piece of art soon brings out one of the major themes of the entire show: What kind of man or woman do you want to become? Fisk’s power over monetary wealth and the criminal underworld is at the core of this concern and the painting acts as a signifier for this idea. Moreover, this idea of power and the responsibility that comes with great power is applicable to the character of Murdock. Fisk is repeatedly shown to have struggled with what kind of man he wants to become and this is seen when he stares at the painting over and over again, which in turn signifies his increasing power as different events occur. Conversely, Murdock also struggles with who he is and what he may become as a result of his power. Murdock finds himself in the confession booth seeking guidance from Father Lantom. Through this faith, an iconic signifier which emphasises power is revealed. The juxtaposition between the iconic symbols of the church and Daredevil connotes the power of both good and evil existing within Murdoch. Faith plays a central part in the original Daredevil comic book story and it is what drives him to constantly question his own morality. The show has been widely praised for its violent and gritty fight scenes, however as a media construct, Murdoch’s fighting prowess in these scenes act as obvious signifiers for him being a powerful character as he is often pitted against insurmountable odds. Another symbol of power is seen through Murdoch’s questioning of his morality, this is seen in episode three where he confronts Fisk’s hired killer. While his own life is at risk, he still struggles with the notion of murder. This also reflects the superhero genre conventions of morality and its idea of killing one villain to save the many innocent. In the final scenes of episode thirteen, Daredevil obtains his most symbolic costume from the comic books. Reminiscent of the devil, his attire symbolises his identity as the Daredevil. Murdoch eventually adopts this identity as his alias as it has the power to instil fear. As an iconic sign, the media creators of Daredevil construct this verbal signifier in the dialogue where criminals often call Murdoch â€Å"the devil† in fear. Fear is therefore a sign used in representing the character of Murdoch as powerful. On the other hand, Murdoch’s foil, Fisk is not a character revealed until the third episode. And other characters often state that â€Å"we don’t say his name.† Furthermore, characters who end up revealing his name state that â€Å"he will find me†¦and everyone I’ve ever cared about†¦and make an example†. An element of the mise-en-scene, the performance and dialogue of other characters, are therefore used as verbal signs to imply how powerful the character of Fisk is. This element of fear derives from merely saying the character’s name and again, parallels Murdoch’s use of fear. Connotations that represent power are seen in the character of Wilson Fisk through his attire. Episode eight, titled Shadows in the Glass, illustrates this well by beginning with a montage of Wilson Fisk’s typical morning routine. A number of visual signifiers take shape in this opening sequence to connote power. His choice of clothing acts as a symbolic sign, reflecting what society has deemed a stereotypical rich man to look like. His suits, mainly black, therefore symbolise economic wealth and power respectively as the colour of black is widely associated with power and strength. Power is also encoded through the use of non diegetic sound. Classical music is inserted by the media creators in order to reinforce this idea of Fisk being a powerful member of the upper class in which the ‘finer things in life’ such as classical music and Fisk’s skills in the culinary arts as he makes breakfast is underlined. Politics and media, and more specifically power and media has always had an ambiguous relationship. Gross (1991) suggested that the powerful can often â€Å"influence† their own portrayals as well as others. The show takes this idea and illustrates it within episode six, titled Condemned, in a scene where the antagonist coerces the media, police and other public institutions into making the Murdoch the scapegoat for bombings that occur in Hell’s Kitchen, hence the episode name being Condemned. The representation of power is highlighted here as the media is influenced by the antagonist. Fisk’s control over the media is therefore another symbolic sign of him being a powerful character. A visual signifier for power used effectively throughout the season is body language; the positioning of Fisk often underlines him as a powerful character. The actor casted in the role, Vincent DOnofrio, stands at 6ft4 and weighs 130kg. While a man of this build already visually connoted as being powerful, the cinematography in Daredevil emphasises this by using low angles. By viewing the character from a low angle, Fisk is positioned above the audience and looks down on them, just as Fisk is framed in such a way that causes the audience to look up at the character, connoting a sense of power as he towers over the viewer. Conclusion In closing, the makers of the Daredevil Netflix series evidently employ signifiers that create the idea of power in order to truly illustrate how powerful a character is. A semiotic analysis of the two characters, Murdoch and Fisk, allow for an understanding of what elements have been used in order to create the impression of power a hero or villain. Most notable is the performative element of the mise-en-scene. Just as it is suggested by Berger in his analysis of applied semiotics in Semiotics and Society (2013), â€Å"body structure, body language† and facial expressions acts as strong signifiers in Daredevil. The performance of the actors who play Wilson Fisk and Matthew Murdoch therefore play a major role in creating verbal and visual signifiers for the notion of power. Furthermore, this is empowered by the character foils in which their parallels work to empower their different powers, be it supernatural as Murdoch or economic and coercive as Fisk. Media texts such as television and film are essentially signs containing other signs, and while some signifiers may not be obvious, a semiotic investigation aims to make these implicit signals, explicit. The employment of a semiotic analysis was insightful in regards to how ideas are constructed. The representation of power corresponds with Marxist ideology in which the powerful, such as Fisk, control the superstructure (Marx Engels, 1947) in the show. As stated at the beginning of the research report, the idea of power often reflects assumptions made in the real world. It is therefore informative to see how verbal and visual signs in actions, performances and costume present the idea of power to the audience. Bibliography BERGER, A.A. 2014; 2013, Semiotics and Society, Society, vol. 51, no. 1, pp. 22-26. CASEY, B. (2002). Television studies: the key concepts. London, Routledge. FISKE, J. (1990). Introduction to communication studies. London, Routledge. GRAMSCI, A. (1995).Futher Selections from the Prison Notebooks. U of Minnesota Press. GROSS, L. P., KATZ, J. S., RUBY, J. (1988). Image ethics: the moral rights of subjects in photographs, film, and television. New York, Oxford University Press. HALL, S. (1997). Representation: cultural representations and signifying practices. London, Sage in association with the Open University. HODGE, B., KRESS, G. R. (1988). Social semiotics. Ithaca, N.Y., Cornell University Press. MARX, K., ENGELS, F., ARTHUR, C. J., MARX, K. (1947). The German ideology. [New York, United States of America] International Publishers. PEIRCE, C. S., BUCHLER, J. (1955). Philosophical writings of Peirce. New York, Dover Publications. SASSOON, A. S. (1982). Approaches to Gramsci. London, Writers and Readers. SMYTHE, D.W. 1951, The Consumers Stake in Radio and Television, The Quarterly of Film Radio and Television, vol. 6, no. 2, pp. 109-128. SAUSSURE, F. D. (1959). Course in general linguistics. New York, Philosophical Library. STURROCK, J., WINTLE, J. (1986). Structuralism. London, Paladin. Page 1 of 6

Effects of Extramarital Affairs with Divorce on Middle Aged Women Essa

I interviewed Ann (pseudonym), who is a middle-aged woman who is a mother of three and has always been a happy, loving, and positive human being. However when I knew that I was going to interview her, I instantly knew that I was going to focus on the topic of how extramarital affairs (emotional and or sexual relationship a spouse has outside of their relationship) and divorce affects middle aged women. I chose this topic as the effects it has on a woman can be life-changing and can result in them becoming an entirely different person, and in the case of Ann it couldn’t be any more apparent. It is important to acknowledge that a divorce and the effect that it has is one subject matter, but a divorce caused by extramarital affairs is an entirely separate issue as it can have damaging short term effects, long term effects, and financial consequences. While divorce is not a primary process of aging, it is a secondary process that affects a large amount of women as they age in life. Understanding the basics of extramarital affairs such as the prevalence of them, who participates in them, and why they participate in them is the first step in understanding the effect they can have. There isn’t a known culture that accepts extramarital affairs (Jankowiak, Nell, and Buckmaster, 2002). Eric Widmer, Judith Treas, and Robert Newcomb (1998) published an article concerning attitudes on premarital sex, teenage sex, homosexual sex, and extramarital sex in 24 different countries. Their research consisted of surveying over 33,000 people. Their findings were very interested as while premarital sex gathered the strongest acceptance and homosexual sex gathered the most varied responses; it was extramarital sex that countries agreed on the mo... ...2002. "Managing infidelity: a cross- cultural perspective." International Journal of Psychoanalysis volume 87 (issue 2): (Retrieved from Questia on February 26, 2010.) Lauer, Robert and Jeanette Lauer. 2009. Marriage & Family: The Quest for Intimacy. New York, NY: McGraw-Hill. Wiederman, Michael. 1997. "Extramarital Sex: Prevalence and correlates in a National Survey." Journal of Sex Research volume 34 (issue 2) 167-174. (Retrieved from EBSCOhost on February 26, 2010.) Widmer, Eric, Judith Treas, and Robert Newcomb. 1998. "Attitudes Towards Nonmarital Sex in 24 Countries." Journal of Sex Research volume 35 (issue 4): 349-358. (Retrieved from EBSCOhost on February 26, 2010.) â€Å"5% of Americans Addicted to Sex.† 2008. Times of India. Retrieved February 26, 2010 (http://timesofindia.indiatimes.com/World/5_Americans_addicted_to_sex/articleshow/3820228.cms).

Nursing Paper Essay

1. Read page 115 Discriminating between truth and nontruth . After you have read this give an example that you have experienced that fits both truth and nontruth. – An example of a truthful situation would be when I was lost on the way to visit an old friend of mine and I stopped at a business and asked directions, The cashier gave me helpful direction and even showed me on a map which way to go, this truth was from the best of her knowledge of the city I was traveling through. A nontruthful experience of mine was when I had to be at a doctor’s appointment at a certain time. I asked a friend of mine if she could take me and she agreed, well, I was left without a ride to the appointment and had to cancel when I found out that she had already made previously plans and never had the intention of helping me. – 2. Read page 117 White Lies. Have you ever told a white lie? Been told a white lie? Please share at least one example and whether you feel that the white lie was okay. -I believe everyone has told a white lie sometime in their life and also that everyone is a victim of a white lie. An example of mine would be that for my birthday this past year my sister got me a new shirt, Well, me and my sister do not have the same taste in clothing and when I opened the gift I just had to smile and tell her I loved it and would wear it somewhere that next weekend. To answer the following questions read the Discussion Exercises 7-1 3. Do you believe there are any issues with truth-telling or deception in this case? Explain. * I do believe there is a bit of deception in this patient’s case. The hospital not disclosing this personal information to her is wrong. I believe she has a right to know anything that is known about her condition as soon as it is known to the physicians. 4. What should you do or say if the patient comments, â€Å"I am a little worried . I just realized that i missed my period. Do you think it is just because of my being so sick?† What action should the nurse take to be a patient advocate? * I believe that in my position I should not disclose the news about the pregnancy. In this case I would tell the patient that I will have the doctor come and discuss with her about her questions as soon as possible. †¢Later, the patient†¦. -I believe the nurse should keep the separation of a working environment, not a personal one. A Nurse should never give a patient a ride unless it is a relative or someone they know in another way other than her job field, giving this patient a ride would cross a lot of professional work environment values and also the like between nurse and a caretaker which shouldn’t be crossed. †¢When saying goodbye†¦. -Any caring nurse would feel obligated to go check on the patient whenever he/she could. When in this situation a nursing student would have to think about what this would mean for her career. She would be crossing a professional standpoint of keeping a caretaker relationship of the patient. Personally, I believe she should politely decline to visit her. †¢The nursing student †¦. * The nursing student would no longer be in her working environment at this point and she should not give any medical advice. She would again be crossing the professional/personal boundary. The nursing student should tell the patient to return to the hospital to be checked on.

Discuss How Different Approaches to Learning Can Affect Student Success in Higher Education Essay

It utilized a questionnaire based on an academic text, gathering some students, asking them to read the text then answer the questionnaire. Two distinctive groups were formed: students with high levels of understanding and perfect answers, named deep approach learners, and another with lower level, referred to as surface approach learners (Ramsden, 2003). Later, another approach was discovered and named as the strategic approach to learning (Chin, 2000). This essay recommends the deep approach to learning to be followed as a key of success in higher education, arguing particularly about the advantages and disadvantages of both deep and surface approaches to learning. Advantages of surface approach: The expression of the word surface means â€Å"the top layer of something† (Cambridge, 2009). Students who are surface learners are characterized by mechanical memorization (Chin, 2000), which stands for memorizing facts without understanding their objectives. These students learn only to pass exams or to meet a demand. Surface approach has only a lone advantage which can only benefit some students and not all. It is applicable particularly for the students who work while they are studying or who suffer from work loads such as preparing for academic assignments and doing extensive homework. This can fulfill their need of acquiring a time saving approach that enables them to succeed in their studies. Disadvantages of surface approach: In contrast, surface approach has many disadvantages. Some of these disadvantages can be summarized in five main ways. First, the students who follow this route of learning can not demonstrate the new ideas learnt thoroughly, neither can they relate them with other fields (Ramsden, 2003). Second, it directs the student to be a dependent learner. For instance, if a chemistry instructor asked his students to prove an experiment practically, then the surface learners will depend on their peers’ idea to verify the experiment. If they do not, then they will easily give up and this can be considered as a third disadvantage. The forth disadvantage is that it makes them easily ignore the points that they do not understand. As in the first example, those students neglect and forget about the ideas that were not helpful in doing their experiment. Finally, it brings the learner to forget the knowledge learnt easily and fast (Johansson, n. d). Advantages of deep approach: The expression of the word deep means â€Å"being a long way down from the top or surface to the bottom† (Cambridge, 2009). So, deep learners are the students who search for the full of meaning of the subjects they learn by following strategic ways to achieve that. Deep learners, unlike surface learner, use memorization when necessary but not always. There are many advantages related to deep approach. First of all, deep approach encourages the students to become more interested in their subjects and to have the curiosity to learn further. The second is that it assists the students to predict new information by analyzing recent ideas and connecting them with their prior experience and with other fields, as a result forming a complete image of the task required (Chin, 2000). Thirdly, it enables the students to have high quality outcomes in higher education (Johansson, n. d. ). The last is that it encourages the students to be independent learners (Entwistle, 1990). Disadvantages of deep approach: However, there is only one disadvantage of deep approach, which can be described as the obsession and passion that the student may follow in order to learn everything about the subject being learnt (Johansson, n. d). This can waste time and cause irregularity for other subject timetables. For instance, many deep learners like to know the whole idea about everything they learn, however they are not supposed to know everything, but this obsession leads them to waste time unconsciously. This situation can occur sometimes within the period of final exams revision, which can drive the student to have lower marks than expected for a deep learner. Conclusion: After the classification of the students into deep and surface learners, many universities recommended their students to follow the deep rather than the surface approach to learning owing to its benefits that their students are going to obtain. Perhaps the surface approach is applicable for some students but not all. Nevertheless, the advantages of deep approach to learning are more than surface approach; in addition the disadvantages of the deep approach are much less than the surface approaches. Therefore, by following the deep approaches to learning, students’ success in higher education will be advantageous. References: . Cambridge University Press (Ed. ). (2009). Cambridge Advanced Learner’s Dictionary (3rded. ). Edinbrugh: Cambridge University Press. 2. Chin, C. & Brown, D. (2000). Learning in Science: A Comparison of Deep and Surface approaches. Journal of Research in Science Teaching, 37(2), (pp. 109-138). 3. Entwistle, N. & Tait, H. (1990). Approaches to learning, evaluations of teaching, and preferences of contrasting academic environments. Higher Education, (19), (pp. 169-194). Netherlands: Kluwer Academic Publishers. 4. Johansson, J. et al. (n. d). Experiences of learning student accounts linked with theory. Denmark: CDIO. 5. Ramsden, P. (Ed. ). (2003). Learning to Teaching in Higher Education. (2nded. ). USA: RoutledgeFalmer. Bibliography: 1. Beckwith, J. B. (1991). Approaches to learning, their context and relationship to assessment performance. Higher Education, 22, (pp. 17-30). Netherlands: Kluwer Academic Publishers. 2. Cuthbert, P. (2005). The Student Learning Process: Learning Styles or Learning Approaches? Teaching in Higher Education, 10(2), (pp. 235-249). United Kingdom: Manchester. 3. Entwistle, N. (1991). Approaches to learning and perceptions of the learning environment. Higher education, 22 (pp. 201-204). Edinbrugh: University of Edinbrugh. . Entwistle, N. (2000). Promoting deep learning through teaching and assessment: Conceptual frameworks and educational contexts. In: the TLRP Conference, Leicester, November 2000. 5. Fowler, J. & Wilson, K. (2005). Assessing the impact of learning environments on students’ approaches to learning: Comparing conventional and action learning desig ns. Assessing & Evaluation in Higher Education, 30(1), pp. 87-101. 6. Fox, J. & Bartholomae, S. (1999). Student learning style and educational outcomes: evidence from a family financial management course. Financial Services Review, 8(4), (pp. 235-251). 7. Iran-Nejad, A. (1990). Active and dynamic self-regulation of learning processes. Review of Educational Research, 60(4), (pp. 573-602). USA: University of Albama. 8. Kolb, A. & Kolb, D. (2005). Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education. Academy of Management Learning & Education, 4(2), (pp. 193-212). 9. Prosser, M. & Trigwell, K. (1999). Understanding Learning and Teaching: The Experience in Higher Education. Buckingham: Open University Press. 10. Ramburuth, P. & McCormick, J. (2001). Learning diversity in higher education: a comparative study of Asian international and Australian Students. Higher Education, 42, (pp. 333-350). Netherlands: Kluwer Academic Publishers. 11. Scouller, K. (1998). The influence of assessment method on students’ learning approaches: Multiple choice question examination versus assignment essay. Higher Education, 35, (pp. 453-472). Netherlands: Kluwer Academic Publishers. 12. Xu, R. (2004). Chinese Mainland Students’ Experiences of Teaching and Learning at a Chinese University: Some Emerging Findings. In: the BERA 2004 Conference, UMIST, Manchester, 15th-18th, September 2004. Edinbrugh: University of Edinbrugh.

Hospital Volunteer Opportunities for High School Students A Guide

Hospital Volunteer Opportunities for High School Students A Guide SAT / ACT Prep Online Guides and Tips Interested in pursuing a career in medicine? If you are, being a hospital volunteer in high school is a fantastic way to test out the profession. If you’re not interested in pursuing a career in medicine but still want to volunteer, that’s great too! Being a hospital volunteer is very rewarding, but it’s also a lot of hard work. How can you become a hospital volunteer? Why should you volunteer at a hospital? What are the main duties of a hospital volunteer? I’ll answer these questions and more in this guide. // What Are the Major Duties of a Hospital Volunteer? Hospitals often have specific â€Å"jobs† set aside for volunteers, and you can request your job preference. You likely will stick with that one job and won’t rotate duties. When you begin, you'll have an orientation and be trained for your position which is why you most likely won’t rotate. // Here are the main types of hospital volunteer opportunities for high school students: Greeter/Concierge/Information Desk/Customer Service:Greet patients and visitors to the hospital and help them find their destinations. Clerical Assistant:Assist with filing, typing, and answering phones. Mail/Magazine Cart/Flower/Balloon Delivery:Assist with sorting and delivering these items to patients. Dish Washer:Help clean dishes and utensils from patients and visitors. Patient Care Assistant:Assist patients to make them as comfortable as possible. For example, you might be getting extra pillows for patients or delivering meals. // For most hospitals, you’ll be expected to commit to volunteering for at least 50 hours per year. Shifts are typically 4 hours (though this may vary by hospital).Expect to work once every other week (though, again, this may vary by hospital). Depending on how many volunteers the hospital has you may or may not be working with other volunteers. If your hospital is low on volunteers, you’ll likely be working alone. If your hospital has a lot of volunteers, you’ll probably be working with other volunteers. // What Won’t You Be Doing as a Hospital Volunteer? As a volunteer, you won't be doing any actual medical procedures or advising patients. You’ll simply be there to help with more basic tasks (such as delivering things and helping visitors and patients find their way around the hospital). // How Do You Find Hospital Volunteer Opportunities for High School Students? To become a hospital volunteer, you should first conduct a quick Google Search for the hospitals in your area by searching, â€Å"[Town Name] Hospitals.† After identifying your local hospitals, locate each hospital’s volunteer program by Google searching, â€Å"[Hospital Name] volunteer.†This should bring you to a page forthe hospital’s volunteer program. If you’re having trouble finding the information online, ask your high school guidance counselor for assistance. They likely can connect you with either the hospital or with another student who worked as a hospital volunteer (who can tell you how to apply). // Each hospital may have slightly different requirements to become a volunteer, but here are the most common requirements I’ve seen. To become a volunteer, all applicants (regardless of age) must: Submit an online application Do an interview with the volunteer manager Get a TB test (some also require a flu shot) Attend a volunteer orientation Complete all forms Submit to a background check Some hospitals also require you to pay for a volunteer uniform, which costs $15-30 // For potential volunteers under 18, you may also have to: Be over age 15 Secure parental consent to volunteer Submit a letter of recommendation from your high school guidance counselor, principal, or teacher Commit to completing 50 hours of volunteer work in a year. // If you’re wondering why there are so many steps and requirements, it’s because you’ll essentially become an unpaid employee of the hospital.You’ll be interacting with their patients, and they want to make sure you’ll be a good representation of the hospital. Who Would Be a Good Hospital Volunteer Candidate? A good hospital volunteer is someone who is selfless, flexible, and be willing to do any job, no matter how small.Being a hospital volunteer will not always be fun.Many of the jobs require sitting at a desk, cleaning, or organizing.However, these jobs are necessary to keep the hospital running. Additionally, hospitals have a lot of emergencies come up, so your duties may get changed last-minute.You should be willing to do whatever is asked of you. You also need to be upbeat and enjoy working with peopleto be a good hospital volunteer. You'll be talking to patients and visitors a lot. You shouldn’t be shy. Many of the patients that you’ll interact with are in the hospital because they’re very ill.You might bond with patients who ultimately pass away.It’ll be hard to watch, and you’ll need to stay strong and positive through their journey. A good hospital volunteer should also not be squeamish.You need to be prepared to see blood, scars, etc. Remember, you'rein a hospital. It’s pretty much inevitable that you’ll see someone’s blood being drawn or an IV being placed in a patient. If you can’t handle that, then being a hospital volunteer is not something you'd enjoy! While it’s a hard job, there are many reasons you should want to be a hospital volunteer. Read on to learn more about them. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. // What Are the Benefits of Being a Hospital Volunteer in High School? If you’re interested in a career in medicine, being a hospital volunteer will give you a good idea ofhow working in a hospital will feel.However, it may not give you the best insight into your specific job of interest (i.e. doctor, nurse) since you’re not going to be doing hands-on medical work.The most hands-on activities you’ll likelybe doing arehelping patients find pillows to make them comfortable, turning the TV on for them, reading to them, or pushing them around in a wheelchair. If you’re interested in getting better insight into your specific job, you should consider job shadowing a doctor. You canalso consider attending asummer medical program or doing a medical internship.However, you should know that you likely won’t be able to get much hands-on medical experience until you’re in college. Some high school summer medical programs offer some hands-on training, but it’s rare. While being a hospital volunteer is hard work, it has many benefits. You’ll meet like-minded and generous people who are donating their time to help others.As I said before, while you may not get great insights into medicine, you’ll get insight into the hospital environment and see if it’s a place where you could potentially work down the road. Volunteering at a hospital is also a great experience for your college applications, especially if you’re interested in a career in medicine. Being a hospital volunteershows colleges that you're serious about pursuing a career in medicinesinceyou've already dedicated time to working in a hospital. Also, it'sa free extracurricular experience that won’t cost you anything other than time (and potentially the cost of a uniform or TB test). Overall, volunteering at a hospital can be a great experience, and I’d recommend trying it if you’re interested in a career in medicine or want to spend time helping others. What’s Next? Interested in learning about other great extracurricular opportunities? Learn more about job shadowing, joining Model UN, and joining the high school newspaper. Interested in learning about other medical experiences? Learn about 59 medical programs for high school students. Learnhow to write about extracurriculars for your college application! Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Good Governence Essay Example

Good Governence Essay Example Good Governence Essay Good Governence Essay Definitions of Good governance on the Web: Good governance is an indeterminate term used in development literature to describe how public institutions conduct public affairs and manage public resources in order to guarantee the realization of human rights. . UNESCAP, 2009. Accessed July 10, 2009 INTRODUCTION OF GOOD GOVERNENCE Let us dismiss hypocrisy and enhance democracy By changing the process to measure our country’s progress -Poem Young People, Take Charge by TakingITGlobal member Exercising power and decision-making for a group of people is called governance. It happens everywhere – from urban centres to rural villages – and the well-being of a community depends on the choices made by people granted this authority. Because of the diversity of organizational structures around the world, people such as land lords, heads of associations, cooperatives, NGOs, religious leaders, political parties and of course, government are all actors granted the power to govern. Good governance† is a relatively new term that is often used to describe the desired objective of a nation-state’s political development. The principles of good governance, however, are not new. Good governance is, in short, anti-corruption whereas authority and its institutions are accountable, effective and efficient, participatory, transparent, responsive, consensus-oriented, and equitable. These are the major characteristics of good governance as outlined by the United Nati ons. : The World Leaders at the 2005 World Summit concluded that good governance is integral to economic growth, the eradication of poverty and hunger, and sustainable development. The views of all oppressed groups, including women, youth and the poor, must be heard and considered by governing bodies because they will be the ones most negatively affected if good governance is not achieved. For good governance to exist in both theory and practice, citizens must be empowered to participate in meaningful ways in decision-making processes. They have a right to information and to access. Although widespread accessibility remains a barrier for many countries, one of those ways is through Information and Communication Technology (ICT) applications such as the Internet. E-governance has emerged as a viable means to address development issues and challenges because citizens find empowerment through access to information. For more on this subject, please see our page on Understanding ICT for Development.

How to Use the Perl Array join() Function

How to Use the Perl Array join() Function The Perl programming language  join() function is used to connect all the elements of a specific list or array into a single string using a specified joining expression. The list is concatenated into one string with the specified joining element contained between each item. The syntax for the join() function is: join EXPR, LIST. Join() Function at Work In the following example code, EXPR uses three different values.  In one, it is a hyphen. In one, it is nothing, and in one, it is a comma and a space. #!/usr/bin/perl$string join( -, red, green, blue );printJoined String is $string\n;$string join( , red,  green,  blue  ); printJoined String is $string\n;$string  Ã‚  join(  , ,  red,  green,  blue  );printJoined String is $string\n; When the code is executed, it returns the following: Joined String is red-green-blueJoined String is redgreenblueJoined String is red, green, blue The EXPR is only placed between pairs of elements in LIST. It is not placed before the first element or after the last element in the string.   About Perl Perl,  which is an interpreted programming language, not a compiled language, was a mature programming language long before the web, but it became popular with website developers because most of the content on the web happens with text, and Perl is designed for text processing. Also, Perl is friendly and offers more than one way to do most things with the language.

Game Theory Research Paper Example | Topics and Well Written Essays - 3000 words

Game Theory - Research Paper Example Game theory is useful for many purposes. First, one must ask, what is game theory? â€Å"Game theory uses mathematical tools to study situations, called games, involving both conflict and cooperation. Its study was greatly stimulated by the publication in 1944 of the monumental Theory of Games and Economic Behavior by John von Neumann and Oskar Morgenstern†¦Ã¢â‚¬  Before we get into the details of game theory, it is first important to make clear a few definitions. A â€Å"game† consists of a competition between two or more parties, although in decision theory, it is possible to have a one-person game. A â€Å"player† is a party competing in said game. The state is the information known by a player at a certain point during the game. A strategy is a rule which defines how the player will play the game. The payoff is the value assigned to the result of play, i.e., the outcome—the results of which might be distinct for every player. The main concept behind game theory is that, in a game, each player is trying to maximize their resultant payoff. â€Å"The game theoretician is concerned with the mathematical model and with conclusions he can draw from assumptions (in particular about utilities represented by payoffs) that stay put, not with assumptions that capture the entire spectrum of human conflict behavior.† ... with assumptions that capture the entire spectrum of human conflict behavior.†2 At each stage of a game, a wide array of moves is presented to each player. Then, they each decide the move that would be the best choice, to the best of their knowledge, in order to achieve the highest payoff. There are always rules for selecting the proper moves at any point in a game which can be figured out before a game is played—which is called a strategy. Subsequently, it also follows that a game which is very complex, involving many decisions at varying stages can be represented by the strategy of each player. But, the result of any particular strategy really depends on the other players’ moves. Someone on the defensive might be able to calculate the lowest payoff or end result for each strategy (presuming that the particular strategy is somewhat of a secret), selecting the strategy that would result in the best (or highest) payoff. Basically, it is worth noting that one should account for the fact that many players will try to act as rationally as possible, hopefully making corollary decisions which would be deemed ration. To such an end, the main goal is to find a certain set of strategies (one per player) that maximizes each player’s payoff. However, such a selection of strategies should probably be rejected if it is not equilibrium. Equilibrium is basically reached when none of the players can attain a higher payoff by way of utilizing a different strategy, given the decisive actions of the other players. The model which has thus far been described is pretty abstract, although, technically speaking, this theory can be applied to a quite huge range of scenarios—and could be thusly applied to warfare, business, sports, or even politics. Truly, the possible uses of game

History and Culture of Medieval Italy Essay Example | Topics and Well Written Essays - 1750 words

History and Culture of Medieval Italy - Essay Example For more than four centuries Italians were struggling to preserve their identity. Italy cannot be referred to it as merely the geographic unity, it is the national identity shaped and modified by culture of Medieval Italy which evolved into the nation known as "Italians" to the world today. From the early medieval ages, Italians were different from their neighbours. They preferred to live on the tops of the hills, while the Romans lived in the valleys (Hodges 47). Based on the interpretation of the medieval monastic sources, hilltop villages evolved along with the Italian life out of the introduction of the monetary economy in the 9th century. This transformation has led to the process of incastellamento - the foundation of castelli on the top of the hills. Notably, Italian cities had the tendency not to grow, but to reduce as well. Unlike many other Italian urban centres, Florence's growth has declined in the 7th and 8th centuries, while Rome and Milan became the centres occupied only by aristocracy. Rural estates and houses of aristocracy were built in the distinct towns. Hodges continues that "the collapse of the Roman Empire in the 6th century led to the rural communities of the peasants reshaping the landscape and defining their own rules" (48). The economy activity in rural regions was insignificant and there is the evidence that town and country were truly separated in economic, social and political life. Even though Italy was the distinct community with common heritage, culture was embraced by only a handful of intellectuals – Dante, Petrarch, historian Guicciardini, and few others. ... Their works were the bonds of material and emotional importance which linked together the peninsular inhabitants and counterbalanced its fragmented structure. "While the Latin language had been replaced by a cluster of regional dialects, it remained the standard mode of discourse of university education and of the professions of law, medicine, and theology" (Brucker 1). In addition to common language, Italians shared the same administration of justice - it was based on the principles of Roman law and applied in every Italian court. The power of Roman papacy in Italy was due to its wealth, administrative structure, and regulation of religious practices and beliefs. Despite of the great influence of Roman Empire over the Italy, Italian cities and towns managed to retain the physical features of those ancient sites. A native of Naples could travel to any other city and feel at home: the buildings, the streets, the social structure and culture were all the same (Brucker 1). Traders were the most cosmopolitan segment of the medieval Italy and travelled along with the pilgrims, soldiers seeking employment and workers. Such unity with the citizens without permanent place of living and similarity of all towns, helped to create the feeling of belonging to the community larger than their native village. The Roman papacy was the only Italian institution that provided the focus on the Italian history in the early medieval ages. The papacy had the direct influence on the every region and medieval popes were so preoccupied with the concerns for their security as well as with the expanding authority over the whole society, that they unwillingly shaped the Italian national identity.

Parental Involvement (chapter 4) Dissertation Example | Topics and Well Written Essays - 10750 words

Parental Involvement (chapter 4) - Dissertation Example Parenting may be considered as natural for everyone, as most people underwent parental care during childhood and adolescence. However, there are still programs in which the goal is to bring out the best in parenting, concerning students whose problems derail them from performing academically. Table 13a focuses on the number of respondents that were able to participate in Parental Involvement workshops. According to the survey, 58 respondents (35%) answered that there were workshops or courses for parent involvement offered by the school district. However, there are 108 respondents (64%) who answered that there were no workshops or courses that concern parent involvement. For those have had the privilege to attend and participate in Parent Involvement workshops, the number of workshops last year varied. There are 21 respondents (12%) that were able to participate in 1 workshop while there were 88 respondents (52%) who were active, attending 2-3 workshops for Parent Involvement.

Biochemical conditions and brain activity linked to crime Essay

Biochemical conditions and brain activity linked to crime - Essay Example This will be achieved by borrowing from various secondary sources and using examples appropriately. Crime refers to behaviors that violate taboos or social laws, thus a contextual fact (Bekerian & Levey, 2012). Because of the behavioral aspect of crime, the discussion on biochemical factors on criminology would focus on how biochemical factors influence criminology behaviors. Gaines and Miller document trait theories which postulate that â€Å"certain biological or psychological traits in individuals could incline them towards criminal behavior given a certain set of circumstances† (2012, p. 45). Moreover, behavior is biological and would be represented in the brain, its biochemistry, structure, electrical activity and growth and decline. Biochemical Conditions and Crime In the evaluation of the relationship between biochemical conditions and crime, it would be critical to appreciate the postulate by Siegel (2013) that biochemical conditions, both acquired and genetic influenc e and control antisocial behavior. The trait theory postulates that biochemistry would influence one’s criminal behavior. To put this into perspective, it would be important to appreciate the role that chemical messengers, referred to as hormones, play in influencing crime. Gaines and Miller (2012) give an example of testosterone in males whose elevated levels have been linked to aggression and thus increased criminality. This explains the high crime levels among men below age 28, doubling that of men between ages 31 and 60 due to the high testosterone levels at this age bracket. To further support this argument, it would be observed that boys exposed to steroids prenatally exhibit less aggression during their adolescence because of increased androgen levels. Biological contaminants and damaging chemicals could commence action even before birth if the mother takes diets lacking or having an excess of important nutrients. Siegel (2013) documents magnesium, sodium, potassium, a mino acids, calcium, peptides and monoamines as examples of minerals and chemicals whose presence in a diet results in abnormal sexual activity, mania and depression among other criminal tendencies. In the studies of diet and crime, sugars and carbohydrates have been particularly associated with antisocial behavior. According to Joyce (2013), this is the reason that children’s diets would have sweet drinks replaced with fruit juices, molasses for sugar and table sugar with honey among others. Harmful chemicals could come into play through maternal smoking and alcohol abuse during gestation, with Siegel (2013) noting that this causes prenatal damage and subsequently leads to antisocial behavior in adolescence. Furthermore, such parents exhibit poor parenting practices hence resulting in conduct disorder among their children. Biosocial criminologists also argue out on the requirement for certain minimum levels of specific chemical and minerals to maintain normal brain growth an d functioning. Excess supply or undersupply of such minerals and chemicals as potassium and manganese could cause behavioral problems. This postulate has been supported by Joyce (2013) who observes that excessive amounts of cobalt and lead in the body or glucose deficiency in the bloodstream could adversely affect behavior and thus propagate crime. Brain Activity and Crime Studying brain activity points out at its relationship to crime. Neurophysiology

HRM and Culture Research Paper Example | Topics and Well Written Essays - 2000 words

HRM and Culture - Research Paper Example The issue of gender balance at the corporate level is still problematic and one that reflects the social dynamics that surround corporate or market environment. As one tends towards mature democracies, gains that have been made in this effort become more palpable. The reverse is also true with maturing democracies and developing economies such as South Korea. In South Korea, corporate gender balance has been still hard to come by, with very little progress having been made as late as 2005. In South Korea, leading organisations that excel in key sectors such as the telecommunication industry still have corporate leaders who fallaciously think that extending women employment opportunities can undercut organisational development. While this untrue standpoint may simply be dismissed as a sexist myth, the gravity of this standpoint is that it denies the corporate life, collective approach and plurality of views, and thereby subjecting an economy that practices it to underperformance. This may be seen in South Korea and the life and practices of leading organisations therein, such as SK Holdings. ... It is possible that this bias towards women in the recruitment of personnel was not so much caused by unequal gender business strategies than the society’s gender bias. Because of the society’s gender bias towards women, SK’s might have imperceptibly maintained the culture of hiring more men than women. Conversely, it is also possible that SK’s HRM practice (of not hiring women) may have been deliberate and can therefore be regarded as part of the company’s organisational or business strategy. This may be the case, since in the details preceding the case, one of the senior managers of SK Holdings had confessed of having eschewed employing women simply because he believed that women lacked tenacity. He divulged on his belief to the effect that when deadlines are tight and many people are thus required to work overtime, women may not be as reliable as men. It is therefore plausible that SK’s HRM practice of sticking to men may have been a delib erate business strategy, as an artifice to keep organisational production optimal and to meet strict deadlines. 2. How Hiring More Women and Promoting Them Could Improve the Competitive Advantage of This Company A myriad of competitive advantages characterises the hiring and promotion of women. One of the advantages that come with the recruitment and promotion of women has to do with the entrenchment of plurality of ideas in the company’s efforts. It is a fact that women and men think and see things from different perspectives and angles. This means that incorporating women into SK’s workforce is bound to help the organisation come up with more efficient and strategic policies and frameworks. This is well seen in the case of

An Evaluation of the Impact of Sales Representatives on International Dissertation

An Evaluation of the Impact of Sales Representatives on International Business - Dissertation Example This dissertation is a qualitative analysis of the value of this method of business management. It discusses findings in the form of revenue and profit charts of the selected company, and analyses those findings in light of the restructuring of the company business policy by the incorporation of sales representatives as marketing agents. It concludes by presenting recommendations on the measures that could be adopted to improve the impact and efficiency of sales representatives across the world, by highlighting and studying the challenges that the representatives might face in the field. Through this dissertation, it is recommended that instead of relying solely on one technique of international business dealing, the multi national companies should employ a combination of techniques so that the limitations of one are compensated for by the advantages of the other; in this case, such combination would be that of using sales representatives along with retail and departmental stores for international business. ... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 3.2: Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 3.3: Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 40 Chapter 4: Advantages and Limitaitons†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 43 4.1: Advantages of Sales Representatives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 43 4.2: Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2a: Limitations of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2b: Limitations of the method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 50 Chapter 5: Recommenda tions and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 54 5.1: Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 54 5.2: Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 63 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 67 List of Tables Table Page Number 3.2.1: Revenue divisions of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 3.2.2: Fourth quarter revenue and profit Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 3.2.3: Total and net global expenses of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3.2.4: Zonal revenues and profits of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..39 List of Figures Figure Page Number 3.2.1: Overall percentage trend in total revenue and operating profits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3.2.2: Percentage trend in total revenue and operating profits in Latin America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 3.2.3: Percentage trend in total revenue and operating profits in North America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 3.2.4: Percentage trend in total revenue and operating profits in Central and Eastern Europe†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 36 3.2.5: Percentage trend in total revenue and operating profits in Western Europe, Middle East, and

HRM and Culture Research Paper Example | Topics and Well Written Essays - 2000 words

HRM and Culture - Research Paper Example The issue of gender balance at the corporate level is still problematic and one that reflects the social dynamics that surround corporate or market environment. As one tends towards mature democracies, gains that have been made in this effort become more palpable. The reverse is also true with maturing democracies and developing economies such as South Korea. In South Korea, corporate gender balance has been still hard to come by, with very little progress having been made as late as 2005. In South Korea, leading organisations that excel in key sectors such as the telecommunication industry still have corporate leaders who fallaciously think that extending women employment opportunities can undercut organisational development. While this untrue standpoint may simply be dismissed as a sexist myth, the gravity of this standpoint is that it denies the corporate life, collective approach and plurality of views, and thereby subjecting an economy that practices it to underperformance. This may be seen in South Korea and the life and practices of leading organisations therein, such as SK Holdings. ... It is possible that this bias towards women in the recruitment of personnel was not so much caused by unequal gender business strategies than the society’s gender bias. Because of the society’s gender bias towards women, SK’s might have imperceptibly maintained the culture of hiring more men than women. Conversely, it is also possible that SK’s HRM practice (of not hiring women) may have been deliberate and can therefore be regarded as part of the company’s organisational or business strategy. This may be the case, since in the details preceding the case, one of the senior managers of SK Holdings had confessed of having eschewed employing women simply because he believed that women lacked tenacity. He divulged on his belief to the effect that when deadlines are tight and many people are thus required to work overtime, women may not be as reliable as men. It is therefore plausible that SK’s HRM practice of sticking to men may have been a delib erate business strategy, as an artifice to keep organisational production optimal and to meet strict deadlines. 2. How Hiring More Women and Promoting Them Could Improve the Competitive Advantage of This Company A myriad of competitive advantages characterises the hiring and promotion of women. One of the advantages that come with the recruitment and promotion of women has to do with the entrenchment of plurality of ideas in the company’s efforts. It is a fact that women and men think and see things from different perspectives and angles. This means that incorporating women into SK’s workforce is bound to help the organisation come up with more efficient and strategic policies and frameworks. This is well seen in the case of

Quality Management-Toyota Essay Example for Free

Quality Management-Toyota Essay This paper explores multiple published articles discussing Toyota Motor Company’s strengths, weaknesses, opportunities and threats. A review of Toyota’s decisions to hide important information prior to recalls leads us to a discussion of where Toyota can go from here. The paper includes recommendations for Toyota Motor Company in order to move forward after their 2010 recalls. In addition, organizational changes will assist Toyota Motor Company in overcoming their recall problems. QUALITY MANAGEMENT 3 Quality Management within Toyota Motor Company After a number of discouraging recalls at Toyota Motor Company in 2010, a number of quality management techniques were implemented. Toyota Motor Company’s SWOT Analysis played into the newly implemented quality management techniques. Toyota’s strengths allowed them to fight back quickly against these recalls that could have ultimately led to Toyota’s fall from one of the top motor company’s. Toyota Motor Company’s strengths include dominant position in the marketplace, strong brand recognition, strong focus on research and development, and broad production and distribution network. In addition to Toyota’s strengths, their weaknesses were reviewed in order to find opportunities to capitalize upon. The recalls were obviously a large weakness at Toyota. Opportunities were reviewed which included the growth of the global automotive industry. Last, Toyota’s threats were reviewed. Here it was found that powerful competition is a worry for Toyota Motor Company. After the review of Toyota Motor Company’s SWOT Analysis, the issue of the recalls was assessed. Analysis shows the issue within Toyota Motor Company did not appear overnight. However, secretive management styles let the company astray. A diagram was created by functional area to summarize how Toyota has responded to these recall problems. The functional areas reviewed include management, production design and safety, quality, and manufacturing. Last, the analysis of Toyota Motor Company’s recall and quality management issues are discussed from a point of solving the problem. Recommendations are discussed that will help Toyota Motor Company to turn their weaknesses into strengths. QUALITY MANAGEMENT 4 Method Discussion SWOT Analysis Internal Factors Strengths Weaknesses Product †¢ Dominant position in the marketplace †¢ Strong brand recognition †¢ Strong focus on Research Development †¢ Broad production and distribution network. †¢ Product recalls have the ability to negatively affect brand image †¢ Declining sales in crucial geographic areas External Factors Opportunities Threats Competition †¢ Growth of the global automotive industry †¢ Potential benefit from partnering with BMW †¢The outlook for the new global car market is strong †¢ Powerful competition †¢ Appreciation of the Japanese Yen †¢ Environmental regulations †¢Natural disasters Strengths. Toyota has a number of internal product strengths as noted in the SWOT Analysis table above. Toyota’s market share in 2011 was 16. 5 percent, its highest market share in 4 years. This strong market share allowed Toyota to hold a competitive advantage against their competition. In addition to holding a dominant position in the marketplace, Toyota possesses strong brand recognition through a number of brands. These brands include Toyota, Lexus, Prius, Corolla, Yaris, Camry, Sequoia, 4Runner, Scion tC, Highlander, Land Cruiser, and a number of other brand names. These brands are some of the most desired premium brands in the world according to the Company Profile report for Toyota Motor Company documented by MarketLine. QUALITY MANAGEMENT 5 Another strength of Toyota is their strong attention to research and development. According to the Company Profile report, Toyota’s focus on research and development is pointed towards the creation of new and improved products. Research and development operations are conducted at 14 facilities located around the world. This strength has allowed Toyota to increase the technology included in existing products. One of these products, a Pre-collision System (PCS) helps drivers avoid collisions. Overall, the strong focus on research and development has been a big strength for Toyota. Last, Toyota’s production and distribution network has been a big strength for the company. Toyota produces automobiles, related parts, and other components through more than 50 manufacturing companies throughout 27 countries and regions, not including Japan. As mentioned on the Toyota Motor Company website, major locations include Japan, the United States, Canada, the United Kingdom, France, Turkey, Thailand, China, Taiwan, India, Indonesia, South Africa, Australia, Argentina, and Brazil. As reported by Toyota Motor Company, during fiscal year 2013 the company had consolidated vehicle sales totals of 8. 871 million units (TCM, 2013). As reported by Toyota Motor Company, this was an increase of 1. 519 million units compared to the previous fiscal year. In addition to the widespread production of Toyota products, the company has a large distribution network. Toyota’s distribution network is one of the largest in Japan encompassing four sales channels (Toyota, Toyopet, Corolla, and Netz). In 2012 the distribution network of these channels was comprised of 283 dealers. In addition to this network, Toyota operates over 170 Lexus sales channels in Japan. QUALITY MANAGEMENT 6 As reported by Toyota Motor Company, in fiscal year 2013 these networks accounted for the following vehicle sales: †¢JAPAN SALES TOTALED 2. 279 MILLION UNITS †¢IN NORTH AMERICA VEHICLE SALES TOTALED 2. 469 MILLION UNITS †¢IN EUROPE VEHICLE SALES TOTALED 799,085 UNITS †¢ASIA CAME IN AT TOTAL VEHICLE SALES OF 1. 684 MILLION UNITS †¢CENTRAL AND SOUTH AMERICA, OCEANIA AND AFRICA CAME IN AT 1. 640 MILLION UNITS As you can see, Toyota’s distribution network is widespread allowing for diversification and a wide reach of clientele, ultimately boosting revenues and sales. Weaknesses. A large focus of the case study focuses on the weakness of Toyota’s product recalls. As many are aware, Toyota has encountered a number of recalls in the recent past. It is a concern that these recalls could negatively affect Toyota’s brand imagine ultimately leading to decreased sales for the company. When searching for Toyota recalls it was easy to find a few recent recalls. The most recent is a recall of 700,000 Toyota Prius models which were recalled over electronic issues in the United States (csmonitor. com, 2014). Another very recent recall includes certain versions of the Lexus RX crossover. In this case, more than 261,000 vehicles are being recalled due to a brake issue (csmonitor. com, 2014). In addition to the many recalls, Toyota has been involved in a number of lawsuits. In December 2012, Toyota settled a suit by paying $17. 4 million to the National Highway Traffic Safety Administration to settle claims related to the June 2012 recall of potential accelerator pedal entrapment issues. This bad press will ultimately result in a negative effect on consumer’s confidence in Toyota’s brand. In addition, the settlement of suits ultimately decreases Toyota’s QUALITY MANAGEMENT 7 profits. As a result of this bad press Toyota saw a decline in 2012 sales in important geographic areas. Declining sales in fiscal year 2012 were seen across North America, Asia, and Europe. Opportunities. As reported by the article, Global automotive industry to experience modest growth in 2012, a number of opportunities exist in the global automotive industry (2012). The Japanese auto industry responded from natural disasters which had caused reduced inventories and production. It is forecasted that the industry will continue to grow increasing Toyota revenues. In June of 2012, BMW and Toyota signed a long-term partnership. The two companies are partnering on the developments that will help to increase market share and sales. This relationship is expected to increase technology between the two companies as well as result in new product development. In addition to these opportunities, the new car market is experiencing moderate growth which will assist in increased sales and profits. Threats. Intense competition in the worldwide car market has become very competitive. This competition will likely increase in the upcoming years as competitors add more technology and increase developments. In addition to the intense competition, the appreciating Japanese Yen has become a big concern for Toyota. Last, environment regulations have the potential to increase production costs. Emissions regulations that are updated periodically could cause issues in new car production. Evolvement of Quality Management Issues At first glance, it seems that Toyota’s gas pedal issue appeared overnight. However, upon further research, evidence was found to prove the opposite. As reported in the article Secretive Culture Let Toyota Astray, evidence that Toyota cars could suddenly speed up had been piling up for years (2010). At the time of the recalls, Toyota had known about this gas QUALITY MANAGEMENT 8 pedal problem for more than a year. The problem was stated to be Toyota’s secretive corporate culture in Japan which ultimately conflicted with United States requirements that auto makers disclose safety threats. New initiatives brought to the table by Toyota have attempted to correct the previous secretive culture of Toyota. Total quality management initiatives have been put in place to assist in better customer service and safety and repair issues. According to Jacobs and Chase, total quality management can be defined as managing the entire organization so that it excels on all dimensions of products and services that are important to the customer (Chase and Jacobs, 2014, p. 296). The table following this discussion addresses the steps Toyota has taken in response to its recent quality recall problems. Functional Area Quality Management Steps Management †¢ Managing Director names to oversee any safety-related issues †¢ Top down management approach Product Design Safety †¢ Troubleshooting teams known as Swift Market Analysis Response Teams work to find any safety issues that need to be reported Quality †¢ TAQIC – Toyota Advanced Quality Information Center staffed by a group of employees who compile repair reports from dealerships worldwide †¢ 1000 engineers hired to spot-check quality Manufacturing †¢ No drastic changes to assembly lines QUALITY MANAGEMENT 9 Results/Discussion Problem Solution As discussed in the diagram above, there were many opportunities for Toyota after their encounter with the recall situation. Akio Toyoda, the head of the company, acted quickly by implementing a top down management approach instead of the more popular Japanese â€Å"bottom up† approach that slows down the decision making. In addition, Akio cut board of directors by fifty percent and cut out management layers. Akio also began meeting with his top five advisers on a weekly basis. In these meetings decisions were made quickly. Akio pushed his team to make â€Å"always better cars. † This change in the way the organization is managed helped Toyota to stay on top even through the recalls. Recommendations Many recommendations have been made to assist Toyota Motor Company in improving the recall situation they encountered in 2011. Some recommendations Toyota should follow include as recommended by the North American Quality Advisory Panel include the following: †¢GIVE NORTH AMERICAN OPERATIONS MORE INDEPENDENCE IN MAKING RECALL DECISIONS †¢STRENGTHEN QUALITY CONTROL PROCESSES †¢EXTEND DEVELOPMENT TIME OF NEW PRODUCTS TO INCLUDE MORE SAFETY TESTS †¢CREATE A ROLE OF CHIEF SAFETY TECHNOLOGY OFFICER. †¢CREATE AND LAUNCH A SAFETY RESEARCH CENTER FOCUSED ON PROTECTING THE MOST IMPORTANT clientele (children, teens, and seniors) QUALITY MANAGEMENT 10 These ideas follow the concept of total quality management which focuses on two fundamental goals: †¢CAREFUL DESIGN OF THE PRODUCT (IN THE CASE OF TOYOTA MOTOR COMPANY, THE VEHICLE) †¢ENSURE THAT TOYOTA MOTOR COMPANY SYSTEMS CAN PRODUCE THIS DESIGN IN A CONSISTENT manner Quality at the source seems to be a great way for Toyota Motor Company to proceed. Quality at the source means that the person who is doing the work is taking the responsibility for making sure the work meets specifications. As previously discussed, safety control will be a huge initiative for Toyota Motor Company going forward. If implemented, these recommendations can do a lot to help Toyota Motor Company increase their organizational effectiveness. As previously discussed, many organizational steps were taken by Akio Toyoda after these recalls. It seems that Toyota could greatly benefit from organizational learning. As stated by Operations and Supply Chain Management, â€Å"it has been argued that organizational learning is critical to sustaining a competitive advantage† (Chase and Jacobs, 2014, p. 138). Organizational realignment was important to Toyota Motor Company after the 2010 and 2011 recalls. According to a Toyota news release in December of 2008 organizational changes include the establishment of the below: QUALITY MANAGEMENT 11 †¢A GOVERNMENT AND PUBLIC AFFAIRS GROUP WHICH WAS FOCUSED ON QUICK RESPONSE TO inquiries from around the world while also unifying public affairs functions. †¢AN ACCOUNTING GROUP AIMED AT STRENGTHENING THE BUSINESS MANAGEMENT AND FINANCIAL management system of Toyota Motor Company. †¢A EUROPE AND AFRICA OPERATIONS GROUP INTENDED TO ASSIST WITH BUSINESS PLANNING IN African and Central Asia. The group was also established to conduct business promotion events in both Europe and Africa. †¢A PRODUCTION ENGINEERING GROUP AIMED AT INCREASING THE STRENGTH OF THE QUALITY control system for semiconductors for hybrid vehicles. The recommendations made are important to Toyota’s future. Reorganization and creation of new groups within the organization will help Toyota to overcome these recalls. QUALITY MANAGEMENT 12 References Ingram, A. (2014, Feb 12). Toyota recall: 1. 9 million Prius vehicles recalled to fix software glitch. Retrieved from http://www. csmonitor. com/Business/In-Gear/2014/0212/Toyota-recall-1. 9-million-Prius-vehicles-recalled-to-fix-software-glitch Jacobs, F. R. , Chase, R. (2014). Operations and supply chain management. (14 ed. ). New York, NY: McGraw-Hill/Irwin. Lassa, T. (Feb, 2012). U. s. market share for the top five automakers. Retrieved from http://www. motortrend. com/features/auto_news/2011/1202_u_s_markets_share_for_the_ top_five_automakers/ Linebaugh, K. , Searcey , D. , Shirouzu, N. (Feb, 2010 08). Secretive culture led toyota astray. Retrieved from http://online. wsj. com/news/articles/SB10001424052748704820904575055733096312238 ? mod=WSJ_hpp_LEADNewsCollectionmg=reno64-wsjurl=http://online. wsj. com/artic le/SB10001424052748704820904575055733096312238. html? mod=WSJ_hpp_LEADNewsCollection Marketline. (2013, Jan). Toyota motor corporation swot analysis. Retrieved from http://web. a. ebscohost. com. library3. webster. edu/ehost/detail? vid=4[emailprotected]hid=4212bdat a=JnNpdGU9ZWhvc3QtbGl2ZQ== Ridley , G. (2012, Jan 06). Global automotive industry to experience modest growth in 2012. Retrieved from QUALITY MANAGEMENT 13 http://www. ey. com/GL/en/Newsroom/News-releases/Global-automotive-industry-to-exp erience-modest-growth-in-2012 Taylor, A. (2012, Feb 27). Toyotas comeback kid. Fortune, 165(3), 72-79. Retrieved from http://web. b. ebscohost. com. library3. webster. edu/ehost/detail? [emailprotected]vid=1hid=126bdata= JnNpdGU9ZWhvc3QtbGl2ZQ TMC. (2013, May 08). TMC announces year-end financial results for fiscal year ended march 31, 2013. Retrieved from http://www2. toyota. co. jp/en/news/13/05/0508_1. html Voss, M. (2011, May 23). Toyota receives recommendations from north american quality advisory panel. Retrieved from http://corporatenews. pressroom. toyota. com/releases/toyota receives recommendations north american quality advisory panel. htm.

Zara: Expanding Overseas | SWOT, Porters Five and PEST

Zara: Expanding Overseas | SWOT, Porters Five and PEST Zara is one of the most well known brands in the world and is also one of the largest international fashion companies. They are the third largest brand in the garment industry and are a unit of Inditex. It their flagship range of chain stores and are headquartered in Spain. Zara opened its first outlet in Spain in 1975. The headquarters of the company is based in Galicia. There are more than 2600 stores across 73 countries in the world. The Zara clothing line accounts for a huge bulk of its parent groups revenues. There are other clothing brands owned by Inditex such as KiddyÂÂ ´s Class (childrens fashion), Pull and Bear (youth casual clothes), Massimo Dutti (quality and conventional fashion), Bershka (avant-garde clothing), Stradivarius (trendy garments for young woman), Oysho (undergarment chain) and Zara Home (household textiles). Inditex owns all Zara outlets except for places where they are not allowed ownership of stores (thats where Franchises step in). Zara is renowned for coming up with products on a short timescale instead of taking forever. They are known for taking around 2 weeks to develop products and have been known to come up with around 10,000 new designs every year (which is an industry record). They have bucked the trend by making productions in Europe instead of shifting their entire production to Third World or Developing countries. However some of their clothes are manufactured in parts of Asia due to the fact that they have a longer shelf life. They make most of their own products inside Spain or other European Countries as they own a large number of factories in both Spain and Portugal. They also dont have to depend on anyone else as they can get everything done by themselves. Zara is unique in the way that it does not spend money on marketing and instead concentrates on opening new stores instead. Their brave experiments have led them to be labeled as one of the most innovative retailers in the world. Zara started out with low priced products which were pale imitations of high end fashion products. This move led to Zara being a smashing success and allowed them to expand by opening more stores in Spain. The company management also managed to reduce the time it took to create new designs and came up with the term instant fashions which allowed them to capitalize on new trends really fast. Zara is known to use teams of designers instead of individuals. Zara has to face a lot of competition from HM, Gap and Bentton internationally. Fortunately Zara is considered to be more fashionable than the rest of the brands despite the fact that its price is less than Benetton and Gap. HM is still cheaper than Zara but is equally fashionable as Zara. Gap and Benetton are less fashionable and more pricy. SWOT Analysis (S)trengths Zaras biggest strength is the fact that it provides cost leadership strategy by aiming at efficiency and cost reduction on products. There is a lot of efficiency merely due to the fact that products are put on fast track and costs are kept really low. They dont take a long time to come up with new collections. Zara is able to come up with collections really fast (around 2 weeks to get a collection ready). Zara focuses on what its customers want and thats why they have managed to do so well. They are able to get the opinions of its customers on a daily basis. The data is sent over to the headquarters where it is analyzed. This is a great way of saving time and helps them understand what sort of trends to follow. Since it does not take them a long time to come up with products they are able to cash in on the trends. They are also able to design, manufacture and send out the new products in less than 2 weeks. They are also very efficient when it comes to delivery of the products. Zara employs a huge team of designers who are able to design the clothes they require. Most of these designers are fresh out of Fashion schools and are able to do more for less. Most of the clothes manufactured are made in Spain and there is no need for outsourcing. Zara manufactures and distributes its clothes so it manages to cut out the middle man. This is one reason why they are able to get clothes out there so fast. They also have a great Information technology solution in place which allows for decentralized decision making. (W)eaknesses Zara does not spend any money on marketing or advertising. This is a huge weakness for them as its competitors spend a lot of money on advertising. Zara relies on goodwill and word of mouth so that people can shop at their stores. This is a weakness which can be exploited in the future by its competitors. Another weakness is the fact that Zara only has one manufacturing and distribution centre in the world. This is a double edged sword as it is both a weakness and strength. The fact that they have a huge distribution centre makes it an asset but then if it is hit by some sort of natural disaster or some logistical problem then it can have an adverse effect on its revenues. (O)pportunities There are a lot of opportunities for Zara lying ahead. They need to expand their presence in the USA where they face competition from the likes of GAP. They only have around 49 stores in the US which is not bad but then based on the size of the US that is equivalent to around one store per state. In comparison there are more than 300 stores in Spain which is a fraction of the size of the US. They may have conquered Europe but they still need to expand into the US market so they can give Gap a run for its money. They can grow properly if they expand their presence in the US. Zara is only going for markets where it is doing well such as Italy. However there is a huge opportunity for them to tap into the Indian market. The Indian Economy is doing really well and people over there love to buy good quality brand names at a reasonable price. Zara already has 2 outlets in India but then it wouldnt hurt to expand a bit more and form alliances with local manufacturers. This will make it easier for them to slowly grow within the Indian market. (T)hreats The biggest threat facing Zara is the fact that it is Europe Based. Zara is based in Spain and has a huge number of stores in Europe. Critics believe that there is an over saturation of stores in Europe and that having such a huge number of stores will dent the revenues over the longer term. The other reason is the fact that the Euro tends to be stronger than the Dollar. This is one reason why merchandise from Zara tends to be more expensive in other countries. This can be a big turn off and can have an adverse effect on their revenues in the longer term. Porters Five Forces Porters Five Forces allows us to look at the five forces which help us determine the competitive intensity and the attractiveness of a market. Some of these forces are related to competition from external sources while the rest are internal threats. These are basically all related to the macro environment. The various Forces are threat of substitute products, the threat of established rivals, the threat of new entrants, the bargaining power of suppliers and the bargaining power of customers. Porters Five Forces Analysis Threat of Competitors Zara faces a lot of competition in the market. There are a large number of competitors in the market such as HM, Benetton, Gap, etc. Fortunately The high level of competition makes it tough for everyone as they are all struggling to get a piece of the pie . The biggest problem is that due to the large number of competitors the growth rate is low due to the number of manufacturers around. The clothing industry has peaked and it is very difficult for people to stay in the industry as the competition is cut throat. Customers are spoiled for choice due to the number of brands within the market. They are also very fickle minded and base their buying habits on the basis of new trends. They will only buy based on price and brand recognition and this is why the manufacturers have to keep changing what they do and come up with new ways of gaining customers. The costs of manufacturing new goods are quite high plus it is not easy to procure raw material so thats why the ones who have the resour ces and the ability to do so are able to survive within the market. Threat of New Entrants There is always the threat of new entrants but then the risk is not so much as Zara already has a huge presence in most parts of the world. The barriers for entry for distribution are quite low in Spain ( where the bulk of their clothes come from.) New entrants will have it easy as the cost of distribution is quite low as they only need to rent a shop and need a bit of capital to start out. However when it comes to manufacturing then the barriers of entry are really high mainly due to the fact that it requires a huge investment to get started within the market. Substitutes There is no threat of substitutes as it is a basic necessity for everyone. Customers Bargaining Power Customers have varying levels of bargaining power as they can decide what they want. Customers are quite fickle when it comes to buying clothes. However the good thing is that each customer has a love purchase volume and that means that even if some tend to change their brand there will still be some who will buy Zara. It is not an item like a burger or a snack which is available easily anywhere for a low price. The good thing about the clothing business is that there is no risk nonpayment because customers pay for clothes during purchase. Supplier Negotiation Power There are too many suppliers in the market which is one reason why the suppliers dont have much negotiating power. The fact that Zara procures or makes most of the stuff itself is also another factor which doesnt work in the suppliers favor. If the supplier decides to cut down the supplies the manufacturer can easily go to another manufacturer. PEST Analysis The PEST analysis is a study of the environment before a company begins its marketing process. It is a study of the external macro environment. It stands for Political, Economic, Social, and Technological analysis and is an environmental scanning component of strategic management (P)olitical The political factors affecting Zara are when the government intervenes into the economy and comes up with laws which change the way things are done in the country. The government can easily change its policy and change the ways a business can operate in the country. They can change the laws and do drastic things like changing the interest rate. Zara needs to know the entire system and to be prepared for any potential problems it can face from the government due to a change in policies. (E)conomical Economic factors come into play as they are related to factors such as interest rates, taxation changes, economic growth, inflation and exchange rates. These have the potential to create many problems in the future. There are different duties and levels of tariffs in different countries and this can cause the prices of products to vary in different countries. The price of goods will also vary based on the country of origin and thats what Zara needs to keep in mind. (S)ocial If there are Changes in social trends it will have a huge impact on the demand for Zaras products and the availability and willingness of individuals to work. However that is not likely to happen as its not as if Zara makes niche products. They focus on a huge market and make different types of products so it is quite unlikely that there will be a social shift in this part. However the company still needs to work on trends and to make sure its updated with the times so that it can satisfy its customers and meet the demands of its demographics. (T)echnology Due to advances in technology companies have to make sure that they keep up. Zara has to make sure that they have the latest technology and that they are innovative in every way. The more advanced the technology the more it can bring about some quality. Zara has invested in technology and it has to keep improvising because if they dont then their competitors will get a head start on them. Part 2: Zara is the biggest contributor towards Inditexs profits. Its the most well known brand in the group and has played a huge role in the growth of the group as well as bringing about huge sales and profits. Zaras success has brought about a large number of case studies and reports. It has consolidated its position in the fashion industry and has made a good name for itself. Zaras business model is basically based on the principle that it can sell medium quality fashion clothing at affordable prices. Basically vertical integration and the ability to come up with a quick-response is a key factor to Zaras successful business model otherwise they would be no where without it. The process for Zara has been designed in such a way that it has the various functions within the business system such as designing, sourcing and manufacturing, distribution and retailing. They do all of these themselves and that is one reason why their growth is at a good rate. However what goes up must come down and Zara is not immune to the problems in the world. The way they operate can also prove to be their undoing due to the model they are currently utilizing. The fact that they have their own distribution centre and manufacturing unit is a very weak point. This can be discussed further in this document. The management at Zara have come up four fundamental success factors: short cycle time for creation of product, small quantity per product (and not too much of the same stock) , extensive variety of product every season (so that users can choose easily) as well as a huge investment in information and communication technology to allow them to stay on track . Zara knows what its customers want by tracking their preferences on a year round basis. They have their own team of designers who have been recruited fresh out of fashion school. It is not a tough job to tell them what they want based on the input they receive. They make around a limited quantity of clothes based on the 11000 various items designed by its in-house staff. Zara does not make any losses as they only order a limited quantity of each item which they believe is stylish and will be more restricted season wise. For example if they have miniskirts in design they will only be available for a short time due to the short summer period in Europe. Other clothes which can work the year around and for which the trend does not change are outsourced to Asia as the cost wont be so high. The outsourcing operation is very handy mainly because these clothes have a longer shelf life. It does not take a long time for the clothes to be prepared as it merely takes around 4 weeks total for the whole process : from design to the finished product in the stores. The fact that Zara knows what sort of trends are there in the market and are quick enough to change their strategy to match the trends in the fashion industry gives them a huge advantage. They are able to modify their timetable easily to adjust for a change in the trends in the market. Normally it takes around 8 to 12 months for any normal retailer to forecast trends and come up with a style and send it for production. They are unable to match what Zara does and they end up losing big time. Even if a style fails to sell much, Zara can easily sell the clothes on a discount. The fact that they quantity of clothes manufactured was so low that they lose much. Their low volume strategy has helped them have a very low number of discount sales every year as compared to a high rate for the rest of the industry. However this leads to higher costs which is a disadvantage but then they dont have to worry about having higher inventories. This method allows for a low inventory and high profit margins. They dont save any money here with costs but then they get the maximum out of their clothing line. A problem they face is the fact that since Zara controls everything it is not easy for them to expand or relocate as they have to stay put in one place or the whole operation will suffer and the goods will cost more to distribute. Zaras business model is wonderful in the sense that it has a very fashion forward line as they know which trends to cash in on. They seem to have the midas touch of turning everything into gold. Their policy is to have a mostly young and fashion conscious staff so that they will also be able to double as trend setters. If for instance a certain item in a store sells well then the management decides to sell the same item in other locations as well. The key is that most of the items are in short supply and people presume that there is a shortage of items which ends up making consumers want to buy more. A key factor in Zaras success is the fact that it has sourced its products from the right places. They have based their procurement offices in a couple of fashionable cities in the world. This allows them to witness the trends first hand and then to quickly come up with a solution of their own. They dont buy all the raw products on their own as they use one of their parent groups procurement units to do all its purchasing. One clever move on their part is that they buy most of their fabric in grey so that there is greater flexibility. It doesnt take long for the fabric to be prepared. The main distribution artery is in Spain where they have their biggest distribution centre. They also have some smaller distribution centers in countries such as Argentina, Brazil and Mexico. The problem with the distribution centre is that it is purely based in Spain and does not have the capacity for a heavy load. It is a huge distribution centre and occupies around 500,000 square feet in total. They only have the capability of processing around 60,000 folded garments in an hour. They need to find a new distribution centre or increase their operations so that they can save more time. However the biggest advantage for them is the fact that they have vertical integration which allows them to manufacture and distribute their own stuff without having to be at the mercy of any supplier. It is not tough to move any of their products as they have their own railway network which allows them to move goods easily to its distribution centre. Once the goods are ready they are shipped out immed iately though the shipping schedule is only twice a week. European stores get their goods early (around 24-36 hours) while other destinations get them within 2 days. This system has allowed them to achieve a very high level of accuracy in its shipments. The other good thing is that the outlets dont take long to display the new outfits once they reach their destination and this allows them to show new stock to their customers. The clothes are also coded according to their color so that the staff knows where to place them. This makes it easier for the customers to go around color matching the items they want to buy. Problems with Zara Zara is facing a large number of issues which can cause them a number of problems in the future. Despite the fact that Zara has a consistent business system which gives them a competitive advantage it is always in the danger of tanking badly. Zaras biggest advantage is the fact that its economies of scale are really good and that they have been able to ramp up their distribution system. The continued growth is good for them in every way. They have been helped a lot by their expansion in the international market. However their growth in the international market will be curtailed due to the reason that Zara has a very centralized logistics model. It is understandable that Zara has to expand its distribution centers and to increase its capacity. Zara has its main distribution centre in Spain and it wont be easy going trying to expand when their base is only in Spain. This will affect their plans to go international and to target more regions. They cant simply survive with a European presence alone. It is true that they do have a presence in other countries but then it is not as much as it should be. They have a huge presence in Spain but quite limited when it comes to other countries. They can easily target the North American region where they dont have much of a presence compared to the huge size of the region. The problem is that there are a lot of outlets there and a lot of competition coupled with the need for plus sized clothing, high cost of operations and a very mature market. Zara needs to come up with a strategy so they can compete very aggressively over there. They can also target South America but the problem is that it is not a very stable region and any geopolitical problems can lead to profits being low. A good market would be the ever reliable Middle East where Zara already has a small presence. However with talks of revolution in the air and other geo political problems it can be a risky bet. There are a few countries in the region which will lead it to be profitable but then the market is small compared to other regions. They can easily opt for countries such as the South East Asian markets and South Asia which have a lot of potential. Recommendations Zara can easily go around and expand its operations in many ways. The best thing would be to take it easy for the short term and to go for further expansion in Europe. Spain and Italy are neighbors and the fact that Zara has its main distribution centre in Spain will make it easy for Zara. For the time being they dont need to open any more distribution centers as they can work with regions which are quite near in proximity to them. Italy is one of the most fashion savy countries in Europe along with France. Zara already has 70 plus stores in the country but then they can do a lot better. They can enhance their presence in the market and try and take some share from some of its know rivals such as Benetton and HM. the biggest way for Zara to expand is to try and open another Distribution Centre in Eastern Europe and to be able to expand its operations in Eastern Europe. A number of countries are coming into the European Union and are ripe for the picking. They already have a presence in some countries but the number of stores per region is not as much as it should be. Zara should expand further in the Asian markets once they have been able to do their bit in Europe. They have already tested the waters in Asia despite the fact that there is a lot of competition from local vendors there. However the fact that people in the developing countries and with surging economies will be sure to try out Foreign brands and that would be one reason why its a good idea to expand further in Asia. The only problem is that Zara is based in Spain and that all their designs come from that region. The fact that they make items in limited quantities ensuring a low inventory will scuttle their plans to expand easily. If Zara decentralizes its manufacturing policy it can easily set up its own operations and distribution centre in Asia. It wont be easy as they will still have to procure items via local vendors. If they are unable to create a distribution centre in Asia they can still create a larger upscale distribution centre in Spain where they are able to take the load of supplying to a larger number of stores. In this way they will be able to keep up with the demand and supply. This will help in the growth of the company and allow them to face challenges. It wouldnt be a bad idea to expand in the US market in the long term even if it is not so friendly towards European labels. Competitors such as Benetton and HM have faced problems with the US market in the past. However Zara has the resources and the ability to be able to expand within the market. They can expand easily in the US market only if they manage to curb their costs which are quite high at the moment. They also need to invest in a proper high end IT system which can help them go with the trends. They will not have the advantage of the system they have in Spain as its a totally different ball game over there. There will be different political and economic circumstances which will dictate the way they do everything. It wont be easy to change their entire business model just for another region. This would mean that they have to decentralize the way they work so that they can work in the US. They would have to establish a distribution centre in Mexico or another cheaper place so that they can cater to the needs. The cost of labor wont be so much but the fact that it is decentralized and not under the control of the Spanish HQ. On the bright side it will be cheaper to ship products and the tariffs will be low. This will allow them to save a lot on costs and they will be able to keep their prices the same way they are in the origin countries. They will also be able to enjoy greater margins in this way. They will also be able to resolve other matters such as retailing overcapacity, less fashion-forwardness, need for larger sizes, and considerable internal variation. Risks The risks associated with expanding overseas are that it will require a lot of capital. They need to establish new facilities and it is not an easy task. They have to do a number of studies and research the market properly before they go ahead. It wont be an easy feat setting up everything from scratch. They will also have to train people the way they operate in Spain. However they can still keep the design and procurement process centralized as technology will allow their units to do what they want. Its just the units which need to be decentralized. There is the huge possibility that they will face a number of obstacles and losses before they can actually do something. The only problem is that they will face problems with their margin while they are at it. They will have to face increased costs and will have to pass on the buck to consumers so that their bottom line is not affected. Hypothetically they can also opt for joint ventures or franchising if they dont want to go and expand in the US. The only problem is that joint ventures and franchises dont always pan out as required. It can create problems for their brand name and can cause many unforeseen problems in the future. It is never a good idea to give out a franchise or work in a joint venture unless there is synergy between the two partners. Conclusion In the end it is highly recommended that Zara keep its house and affairs in order before they can think of expansion. Due to the environmental factors and the fact that the Euro Zone will not always be so stable should shake it out of its comfort zone. Expansion is the key but they have to play their cards right and plan their move properly before they end up making some costly mistakes.